The concept of Green Marketing came into existence due to various environmental problems emerging in recent past.

The concept of Green Marketing came into existence due to various environmental problems emerging in recent past. Consumers have started worrying about the future of the world and as results of this mostly prefer products. In return to these attitudes of the consumers, companies have started to form their marketing strategies so as to appeal increasing awareness of this environment-friendliness. Green Marketing has caused companies to adopt green policies in their pricing, promotion, product features and distribution activities.

IMM is organizing a one day Seminar/conference on “Green Marketing and its impact on Marketing Strategies”. This seminar is going to give a deep insight to students about Green Marketing and its importance. It will also be helpful for people from corporate sector and entrepreneurs.

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