Marketing & Innovation Management
Marketing Management is a critical factor that has a direct impact on any organization's organic growth and sustainability. The Marketing courses in IMM's PGDM programme teach students how to develop and implement effective marketing strategies so as to overcome business challenges. The primary goal of incorporating Marketing into the programme is to develop effective managers and leaders capable of applying functional knowledge, to address business challenges in a socially and ethically responsible manner. The goal of the programme is to sharpen knowledge of the marketing function while also gaining a broad understanding of other related disciplines. The domain covers: Innovative Trends in Marketing, Integrated Marketing Communication, Services Marketing, Sales and Distribution Management, Retail Management and Design Thinking.
The PGDM Program @IMM with specialization in Finance is an excellent opportunity for students seeking leadership positions in the field of Finance. The curriculum is befitting to contemporary times which prepares students with in-depth courses that advance the understanding of issues particularly in the field of core Finance, including: Investments, Portfolio Management, Derivative Securities, Capital Markets, Corporate Finance, Bancassurance, Corporate Restructuring, Global Financial Ecosystem, Investment & Personal Finance, International Finance, and Financial Institutions. The Program is open to students from various professional backgrounds and provides them with the enhanced technical skills and subject proficiency.
Human Resource Management
Human Resource Management specialization provides the academic foundation for careers concerned with the effective utilization of the human resources of organizations and economic system as a whole. It focuses on Workforce Staffing, Training, Maintenance strategies & practices, training and instruction in Employee Recruitment, Development Processes, Management Theories, Organizational Communication, Labour Law and Relations, and other concepts that prepare students to manage an organization’s human assets. Some of the basic skills gained from specialization in HR include: understanding of business operations, organizational & project management skills, ability to understand complex regulations, leadership, teamwork, decision-making, communication skills, and ability to interpret data. The specialization will qualify graduates for positions in private and public organizations.
Business Analytics & Research
Business Analytics takes a data-driven approach to the World of Business making use of Statistics & Data Modeling to help develop new Business Insights. This blend of technology & business will make Business Analytics an ideal Specialization for students with an interest in working with Big Data and Programming. Students will be trained in Data Analysis and Business Intelligence Tools to equip them for predictive modeling and more. Subjects Included: Python for Data Science, Data Visualization using power BI and Tableau, Big Data and SQL.
The IT specialisation under PGDM program is to develop the much needed Technological Skills for students in today’s technology driven times. Students learn various aspects including Artificial Intelligence and Python. They also gain knowledge in Coding, Software Project Management as well as Design Thinking & User Experience Management. Information Technology fosters innovation and understanding of trending tools which are critical in businesses today. MIS, Data Management and Customer Relationship Management, all require use of IT in one form or the other. Management Students with IT skills are sought after in the Industry.
International Business Management
Due to globalization it is critical to have a working knowledge of International Business Operations. This covers operations in overseas organisations and the mode of conducting business on a global scale. International Business deals with multi-national organisations, their governance, strategies, and management; their relationship with governments, and the importance of globalisation and localisation of economic activities.
The students learn about cross-border trade of goods, services, technology, capital & knowledge transfers. Our aim is to work on an over-all development towards developing a global mindset for students in this specialization. Subjects include: Global Business Environment, International Trade Operations, International Strategic Management, Geopolitics & Global Risk Management.
Logistics and Supply Chain Management
Logistics and Supply Chain Management is the backbone of an organisation. Organisations need to manage transportation of goods, information, and fund transfers to every corner of the globe. The internal processes are very critical for organisations in order to link their processes with the customers and the suppliers, in order to have highly competitive Global Supply Chains. The Logistics and Supply Chain Management specialization helps to understand the issues in a global environment. It helps the students to understand with concepts, tools, methods and skills that help them to learn how to produce and distribute products and services profitably. It also helps to develops a thorough understanding of Production and Operation Management, Global Supply Chain Management, including Network Strategy, Long-term Planning, and Forecasting, Quality Management, principles such as Total Quality Management, as well as in-demand technologies and processes including Sustainability and Green Supply Chain Management, which are essential to learn and understand, so as to implement an effective and efficient system.
The Events Industry is flourishing globally and the demand for trained professionals has multiplied. This specialization will benefit students who are energetic, quick to learn and passionate to make a career in managing events. Study of Event Management will help students develop Interpersonal skills to enhance their confidence. Students will become great team players, exploit their creativity and deliver exceptional Customer Service. This will also open horizons for self-employment. Students learn Principles of Event Management, Planning Events, Event Accounting and Costing, Advertising and PR of Events, Event Production and Logistics.