Marketing & Innovation Management
Marketing Management is a critical factor that has a direct impact on any organization's
organic growth and sustainability. The Marketing courses in IMM's PGDM programme teach students
how to develop and implement effective marketing strategies so as to overcome business challenges.
The primary goal of incorporating Marketing into the programme is to develop effective managers
and leaders capable of applying functional knowledge, to address business challenges in a socially
and ethically responsible manner. The goal of the programme is to sharpen knowledge of the
marketing function while also gaining a broad understanding of other related disciplines. The
domain covers: Innovative Trends in Marketing, Integrated Marketing Communication, Services
Marketing, Sales and Distribution Management, Retail Management and Design Thinking.
Financial Management
The PGDM Program @IMM with specialization in Finance is an excellent opportunity for students
seeking leadership positions in the field of Finance. The curriculum is befitting to contemporary
times which prepares students with in-depth courses that advance the understanding of issues
particularly in the field of core Finance, including: Investments, Portfolio Management,
Derivative Securities, Capital Markets, Corporate Finance, Bancassurance, Corporate Restructuring,
Global Financial Ecosystem, Investment & Personal Finance, International Finance, and Financial
Institutions. The Program is open to students from various professional backgrounds and provides
them with the enhanced technical skills and subject proficiency.
Human Resource Management
Human Resource Management specialization provides the academic foundation for careers
concerned with the effective utilization of the human resources of organizations and economic
system as a whole. It focuses on Workforce Staffing, Training, Maintenance strategies & practices,
training and instruction in Employee Recruitment, Development Processes, Management Theories,
Organizational Communication, Labour Law and Relations, and other concepts that prepare students
to manage an organization’s human assets. Some of the basic skills gained from specialization in
HR include: understanding of business operations, organizational & project management skills,
ability to understand complex regulations, leadership, teamwork, decision-making, communication
skills, and ability to interpret data. The specialization will qualify graduates for positions in
private and public organizations.
Business Analytics & Research
Business Analytics takes a data-driven approach to the World of Business making use of
Statistics & Data Modeling to help develop new Business Insights. This blend of technology &
business will make Business Analytics an ideal Specialization for students with an interest in
working with Big Data and Programming. Students will be trained in Data Analysis and Business
Intelligence Tools to equip them for predictive modeling and more. Subjects Included: Python for
Data Science, Data Visualization using power BI and Tableau, Big Data and SQL.
Information Technology
The IT specialisation under PGDM program is to develop the much needed Technological Skills
for students in today’s technology driven times. Students learn various aspects including
Artificial Intelligence and Python. They also gain knowledge in Coding, Software Project
Management as well as Design Thinking & User Experience Management. Information Technology fosters
innovation and understanding of trending tools which are critical in businesses today. MIS, Data
Management and Customer Relationship Management, all require use of IT in one form or the other.
Management Students with IT skills are sought after in the Industry.
International Business Management
Due to globalization it is critical to have a working knowledge of International Business
Operations. This covers operations in overseas organisations and the mode of conducting business
on a global scale. International Business deals with multi-national organisations, their
governance, strategies, and management; their relationship with governments, and the importance of
globalisation and localisation of economic activities.
The students learn about cross-border trade of goods, services, technology, capital & knowledge
transfers. Our aim is to work on an over-all development towards developing a global mindset for
students in this specialization. Subjects include: Global Business Environment, International
Trade Operations, International Strategic Management, Geopolitics & Global Risk Management.
Logistics and Supply Chain Management
Logistics and Supply Chain Management is the backbone of an organisation. Organisations need
to manage transportation of goods, information, and fund transfers to every corner of the globe.
The internal processes are very critical for organisations in order to link their processes with
the customers and the suppliers, in order to have highly competitive Global Supply Chains. The
Logistics and Supply Chain Management specialization helps to understand the issues in a global
environment. It helps the students to understand with concepts, tools, methods and skills that
help them to learn how to produce and distribute products and services profitably. It also helps
to develops a thorough understanding of Production and Operation Management, Global Supply Chain
Management, including Network Strategy, Long-term Planning, and Forecasting, Quality Management,
principles such as Total Quality Management, as well as in-demand technologies and processes
including Sustainability and Green Supply Chain Management, which are essential to learn and
understand, so as to implement an effective and efficient system.
Event Management
The Events Industry is flourishing globally and the demand for trained professionals has
multiplied. This specialization will benefit students who are energetic, quick to learn and
passionate to make a career in managing events. Study of Event Management will help students
develop Interpersonal skills to enhance their confidence. Students will become great team players,
exploit their creativity and deliver exceptional Customer Service. This will also open horizons
for self-employment. Students learn Principles of Event Management, Planning Events, Event
Accounting and Costing, Advertising and PR of Events, Event Production and Logistics.
