IMM INDIA - Best Business School in Delhi NCR | Marketing course

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IMM

Business

School

Year 1969, a dream turned into reality and the IMM: INSTITUTE OF MARKETING & MANAGEMENT, a premier educational society, took birth with a vision to spread the gospel of marketing and management education in India. IMM, the brain child of Visionary Dr. Jagjit Singh, has over almost five decades successfully created global intellectual capital and continues to do so even today. From training practicing managers to corporate leaders, educating management career aspirants, readying the marketing professionals to put India on the global marketing map and also helping students to pursue their educational endeavours overseas, IMM Business School has come a long way. Institute of Marketing & Management under the banner of ‘IMM Business School’ got the AICTE, Ministry of HRD, Govt. of India recognition way back in 1994. Since then, thousands of Post Graduate students have graduated and are since reigning the Corporate World.

IMM

Business

School

Year 1969, a dream turned into reality and the IMM: INSTITUTE OF MARKETING & MANAGEMENT, a premier educational society, took birth with a vision to spread the gospel of marketing and management education in India. IMM, the brain child of Visionary Dr. Jagjit Singh, has over almost five decades successfully created global intellectual capital and continues to do so even today. From training practicing managers to corporate leaders, educating management career aspirants, readying the marketing professionals to put India on the global marketing map and also helping students to pursue their educational endeavours overseas, IMM Business School has come a long way. Institute of Marketing & Management under the banner of ‘IMM Business School’ got the AICTE, Ministry of HRD, Govt. of India recognition way back in 1994. Since then, thousands of Post Graduate students have graduated and are since reigning the Corporate World.

PGDM

( Post Graduation Diploma in Management )

Highlights

  • AICTE recognised, two years full time regular courses.
  • 6 Specialisations, to choose from :

• Marketing Management
• Finance
• Human Resource
• Information Technology
• Brand Management
• International Business.

  • New add ons, Big Data Analytics and Digital Marketing.

Empowered by certification courses

Entrepreneurship - Business Simulation
Big Data Analytics
Foreign Language - French
Public Speaking

Excursion with learning

Educational Foreign Tour at one of our partner institute.
Domestic Tour to Manufacturing Unit of renowned corporate.

Eligibility

• Graduation degree in any Stream or equivalent with a minimum of 50% marks
in aggregate*.

          • All applicants must appear in CAT  / MAT / XAT /      ATMA / CMAT / IMM Entrance Test for admission.

          • Only test qualified applicants shall be considered for admission, through the
GD & PI, subject to fulfillment of eligibility and admission criteria.

Course Details

1ST Semester

Principles of Management
Managerial Economics
Business Statistics
Management Accounting
Production & Operations Management
Organizational Behaviour
Business & Corporate Communications
Business Environment and Current Trends
IT in Business
Marketing Management
Financial Management

2nd Semester

Advance Marketing Management
Advanced Financial Management
TQM, Bench Marking & Best Practices
Management Information Systems
Human Resource Management
Quantitative Techniques
Digital Marketing
International Business & Marketing
Strategic Management
Business Environment and Current Trends
Business Research

Corporate internship

 

After the 2nd semester examinations, each Student will be required to undergo summer training for eight weeks at an Industrial, Business or Service organization of repute and submit a Summer Training Report. It would be submitted within four weeks of completion of such training.

3rd Semester

 

Choice of Specialization

Options for Dual Specialization will be exercised by Students in the Second Semester. Only those specialization subjects will be taught for which more than 20 Students opt.

Marketing

• Digital Marketing
• Services Marketing
• B2B Marketing
• Rural Marketing
• Retail Chain Management
• Sales & Distribution Management

International Business

• Managing International Operations
• International Finance and Foreign Exchange Market
• International Logistics Management
• International Supply Chain Management
• Export Procedure & Documentation

Human Resource Management

• HR Practices: Emerging Trends
• Industrial Relation & Labour Laws
• Human Resource Planning
& Organization Development
• Performance Appraisal, Training & Development
• Compensation Management
• International HRM

Advertising & Brand Management

• Public Relations & Corporate Communication
• Advertising Management
• Advertising Strategy in Creative & Media
• Visual Imaging & Copywriting
• Sales Promotion
& Customer Communication
• Product & Brand Management

Finance

• Insurance & Risk Management
• Mergers & Acquisitions
• Financial Markets and Institutions
• International Finance & IFRS
• Security Analysis and Portfolio Management

Information Technology

• Big Data Analytics
• Data Management Analytics
• Management Information Systems
• IT Entrepreneurship & Management
• Networking, Information
& Communications Technology
• Digital Systems Technology

4th Semester

Global Business Management
CSR, Business Ethics & Green Business
Legal aspects of Business
ERP & Digital Marketing
Entreprenuership
French Language
Thesis & Viva-voce

*Subjects may vary as per industry norms

Fee Structure

Semester

Amount (₹)

1

2,50,000

2

2,00,000

3

1,50,000

4

1,50,000

Total

7,50,000

Semester

Amount (₹)

1

2,50,000

2

2,00,000

3

1,50,000

4

1,50,000

Total

7,50,000

Semester

Amount (₹)

1

2,50,000

2

2,00,000

3

1,50,000

4

1,50,000

Total

7,50,000

How to apply

  1. Please fill all the required fields of the ONLINE FORM and click “I agree”.
  2. Please pay the application fee of INR 1000 only to proceed to the Registration form. You will receive a receipt after successful payment of the application fee.
  3. After successful payment, you will be redirected to the registration form. Please fill all required fields and attach the required documents in order to successfully complete the registration process. After submission, you will receive the PGDM Prospectus and will be informed about a scheduled interview via email.